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The Agency
Elevating people and brands that we believe in.
Creating value, together.
Fifth Ruehl was founded in Los Angeles in the early 2000s with a single computer, a clear perspective, and a standard shaped by our experience within New York ad agencies—where strategy, creative, and media were expected to operate as one.
That foundation continues to define our approach today.
Over the years, we have partnered with more than 3,000 clients, including national brands, public companies, and high-profile individuals, as well as small to mid-sized businesses navigating growth. Our work spans custom websites, progressive web applications, brand development, and full-scale marketing campaigns—each built with a focus on precision, clarity, and long-term performance.
We operate as a boutique agency by design. Our team brings deep expertise across paid media, creative strategy, and digital development, allowing us to approach each project with both technical discipline and a strong point of view. From Google Ads and paid social to brand positioning and user experience, our work is structured to perform while maintaining the integrity of the brand.
Our experience extends across international markets and complex, multi-layered campaigns, yet our approach remains highly considered and personal. We believe that strong marketing is not built through volume, but through understanding—of the brand, the audience, and the moments that shape perception.
At the core of Fifth Ruehl is a long-standing philosophy: meaningful work is rooted in meaningful relationships. We invest in our clients with intention, often building partnerships that span years, grounded in trust, consistency, and a shared standard for excellence.
Cheers!
The Team
Christine Devore
Founder - CEO
Christine Devore is a visionary CEO, brand strategist, and marketing architect with over 30 years of executive leadership across luxury, automotive, equestrian, fashion, retail, and film industries. As founder of Fifth Ruehl, a refined branding and consulting firm, she brings a powerful blend of strategic insight, creative innovation, and operational mastery to every project. Rooted in design, programming, and brand development, Christine expertly leads cross-functional teams in shaping brand architecture, go-to-market strategies, and multi-channel campaigns. She is known for distilling complex challenges into clear, compelling positioning that drives sustainable growth. With deep expertise in crafting brand ecosystems tailored to diverse industries, Christine partners with both legacy brands and emerging ventures—always focused on building relevance, resonance, and lasting market impact.
Jessica Engel
Co-Founder - COO
Jessica Engel is an accomplished operations leader with over 20 years of experience driving organizational growth and operational efficiency across Fortune 500 companies and high-growth startups. As Co-Founder and Chief Operations Officer, she leads the development and execution of comprehensive operational strategies that streamline processes, optimize resource allocation, and enhance cross-departmental collaboration. Jessica oversees talent management, performance metrics, and workflow systems to ensure seamless business operations and consistent delivery of company goals. Her expertise includes scaling operational frameworks, implementing best practices in organizational development, managing risk, and driving continuous improvement initiatives. Jessica’s leadership ensures alignment between strategic vision and day-to-day execution, enabling sustainable growth and operational resilience in dynamic market environments.
Robin Vela
Managing Director Google Ads Division
Robin Vela is a seasoned digital marketing strategist with over 23 years of experience in performance media, paid search, and data-led advertising. As Managing Director of the Google Ads Division, she leads campaign strategy, keyword architecture, bidding strategy, and audience targeting—overseeing a high-performing team dedicated to measurable growth. Robin holds advanced certifications in Google Ads, Google Analytics, and Bing Ads (Microsoft Advertising), and brings specialized expertise across the automotive, equestrian, fashion, and retail sectors. Her niche industry fluency allows her to craft highly effective campaigns tailored to consumer behavior, purchase intent, and seasonal trends unique to each vertical. With a deep understanding of platform mechanics and a sharp eye for ROI, Robin is trusted by brands to scale reach, optimize spend, and deliver results that outperform benchmarks—consistently and strategically.
Katrina Boveri
Chief Media Director
Katrina Boveri is a seasoned media strategist with 14 years of experience leading cross-channel campaign activation, data-driven media planning, and analytics within fast-paced, evolving markets. Formerly Senior Vice President and Media Director at Starcom, she has a proven track record of developing innovative media strategies that optimize reach, engagement, and ROI across diverse industries. Katrina excels in translating complex data into actionable insights, orchestrating integrated media plans, and navigating the ever-changing media landscape with agility and precision. Her leadership drives results through a balanced approach combining strategic vision and hands-on execution.
Markus Pinico
Senior Facebook Ads Strategist
Markus Pinico is a seasoned Facebook Ads strategist with extensive experience crafting and executing high-performance paid social campaigns across a range of competitive industries. He combines deep expertise in audience segmentation, creative optimization, and data-driven decision-making to develop strategies that drive scalable growth and maximize return on ad spend. Known for his analytical precision and innovative approach, Markus continuously adapts to evolving platform algorithms and market trends to deliver campaigns that outperform benchmarks. His ability to translate complex data into clear action plans empowers brands to engage authentically with target audiences, optimize budgets efficiently, and achieve sustained business impact.
Elizabeth Monroe
Senior Digital Strategist
Elizabeth Monroe is a seasoned digital strategist with over 15 years of experience developing and executing data-driven strategies that align customer needs with business objectives. She specializes in e-commerce and franchise markets, leveraging deep expertise in digital innovation, analytics, and integrated marketing to drive measurable growth. Known for her creative approach and strategic vision, Elizabeth excels at crafting holistic digital plans that challenge conventions and deliver lasting impact. Her collaborative leadership and focus on partnership empower brands to navigate evolving digital landscapes and achieve sustainable success.